Greenberry’s Cold Brew Growth

by Ashley Inman

About Cold Brew

Consumers in the U.S. and around the world are drinking more and more coffee - and in new ways. Whether consumers prefer traditional drip, espresso, cold brew, or nitro, coffee is a growing industry that’s showing no signs of slowing down. 

To put it simply, cold brew is coffee that is brewed in cold water and typically steeped anywhere from 12-24 hours. It’s both heavier and smoother, with lower acidity than hot brews made from the same beans. Cold brews can also have more caffeine per cup! 

Ten years ago, cold brewed coffees were almost unheard of, yet now they’re one of the most popular ways to enjoy the brew. Ready To Drink coffees, including cold brews, comprise 22% of the U.S. coffee market, and that percentage is expected to grow globally by 61% in the next five years. 

Greenberry’s & the Cold Brew Market

For the last 30 years, Greenberry’s has consistently delivered a quality coffee experience to customers through both traditional coffees and espressos and innovative products such as Nitro Cold Brew and Nitro Cold Brew with Alcohol. 

Greenberry’s was an early adopter of cold brew methods, introducing it into cafes in 2015. The following year, we released a naturally sweet and creamy Nitrogen-Infused Cold Brew on tap, which quickly became a customer favorite and helped launch the expansion of our products into stores such as Whole Foods and Costco. 

Then in 2020, our first craft-roast ready to drink hard coffee was launched with impressive success. We combined our craft roasted coffee with neutral spirits or bourbon in six delicious varieties, and they’re quickly becoming a new consumer favorite!

Greenberry’s coffee is distributed in 48 states, as well as in Asia, the Middle East, and Europe. We sell coffee through cafes, franchise locations, major grocery chains, local retailers, convenience stores, and direct to consumers online.

Our new products are driving our rapid expansion. We have an international footprint in Asia, the Middle East, and Europe. Additional RTD (ready-to-drink) canned coffee products are driving our explosive growth: over the last 8 years we have had an average year-over-year increase of 51% new locations carrying Greenberry’s!

How to Invest

Since 1992, Greenberry’s has created a community space for people to enjoy a top notch cup of coffee. As we expand into the global market, we are opening up franchising opportunities to investors like you! 

Greenberry’s has experienced an average 74% quarter-over-quarter growth for online sales from 2019-2021. Over the next 5 years, we plan to continue adding new cafes in both the United States and our growing footprint in Europe. 

Read more about joining our investor community by visiting our raise page on StartEngine. Please share with your network to help spread the word about great investment opportunities in the booming coffee market.